Showing posts with label Toledo hotels. Show all posts
Showing posts with label Toledo hotels. Show all posts

Monday, March 31, 2008

Is new tax to blame for dip in hotel occupancy rates?

According to today's Blade, hotel occupancy rates in Lucas County declined last year.

"Smith Travel Research Inc., a private firm in Hendersonville, Tenn., that tracks hotels in major cities nationwide, estimates that six hotels have opened in Lucas, Wood, and Fulton counties since 2002. That doesn’t include the new batch, at least two of which are already operating.

On an average night, about half of hotel rooms in Lucas, Wood, and Fulton counties are filled. But occupancy rates slipped last year to 53 percent from 55 percent in 2006, the Tennessee firm said. The decline was the first in four years.

Through Feb. 29, occupancy was 40 percent, down 4 percent from 2007. Winter months are typically not strong for local hoteliers, however."

In 2007, the Lucas County Commissioners increased the hotel/motel tax two percentage points, bringing Lucas County to a combined tax rate of 16.75%, which makes this tax the fourth highest in the country. Contrast that with Perrysburg, in Wood County and only 10 minutes from downtown Toledo, which has a tax rate of 9.5%.

Our additional 2% tax is supposed to generate $43 million - enough to pay for bonds to fund half of the original projected $82 million cost of the new arena. (The currently projected cost of the arena is now around the $100 million mark with no identified additional sources of funding.)

In August of 2006, I examined the recommended sources of funding for the arena, including the impact of an additional 2% on the hotel/motel tax. I wrote:

"I don't know that Lucas County can afford to increase our taxes (especially ones paid by visitors) and not have any negative consequences of doing so. ... So even if Lucas County does increase the lodging tax, we need to balance the projected increases from the increased tax against the estimated reduction in room rentals likely to occur from an increased price.

And the whole purpose of a lodging tax is to help put "heads in beds." I've not seen anything in the report to indicate that such a tax will actually put more "heads in beds.""

While there is no empirical evidence to suggest that the additional tax is the sole cause of the decline, I cannot help but believe it is a factor. Combined with the increased gas prices, increases in other costs and general concern about the economy, those who do travel are more aware of ancillary fees and taxes associated with various prices they pay. Saving 7.25% per night on your hotel bill makes a difference and there will be some (maybe many) who will choose a location in Perrysburg in order to achieve such savings.

While the County's hotel/motel tax brought in $5.1 million last year, that was the total amount collected, less than $1 million of which was dedicated to the arena costs. The additional 2% needs to generate more than $1.4 million each year in order to cover the principle for the arena bonds - and that doesn't include the interest on those bonds. In the only arena budget made public, no accommodation was made for what has obviously happened: an increase in price reduced consumption, calling into question the ability of the tax to fund the planned costs.

In October, 2007, Commissioner Pete Gerken said, "I don't want to get tied down with a specific price and wind up getting shortchanged. We know what our base budget is, so as we go beyond that, the arena has to pay for itself."

In the same article, The Blade reported:

"The commissioners are banking on a 2 percent bump in the county's hotel-motel tax to generate between $45 million and $50 million and act as the only contribution of taxpayer dollars to the project. The rest of the arena is to be paid through revenue streams created by naming rights, suite sales, and corporate sponsorship."

(Please note that the amount the hotel/motel tax is supposed to generate has somehow increased from $43 million to somewhere between $45-50 million. What accounts for this increase?)

Commissioner Ben Konop said, "We have a plan in place with the hotel-motel tax, and it is generating a steady flow of revenue. But I'm only in favor of increasing the price if it can be proven to me that the added expenses can be paid for with added revenues."

Two commissioners are on record, in this article and in other media, as saying that the arena has to pay for itself. But the construction is ongoing with over $30 million in contracts already issued. The original financing plan had many challenges in terms of actually achieving the targeted revenue amounts. The price has gone up around $20-25 million and there has been no explanation of where the commissioners will find the extra funds.

I again call on our Lucas County Commissioners to share with the public the revised budget and funding/financing plan for this new arena.

If you agree, write them an email or give them a call and ask them where the financing plan for the arena is and where, exactly, they plan to get the money to cover the increased costs of this project.

Tina Skeldon Wozniak: twozniak@co.lucas.oh.us
Pete Gerken: pgerken@co.lucas.oh.us
Ben Konop: bkonop@co.lucas.oh.us
Phone number: 419-213-4500

And if you're a bit cynical about the commissioners keeping their promise not to use other tax dollars for this project, you can enter my Arena Contest and predict when you think they'll tell us that more tax dollars are necessary.

Friday, August 03, 2007

More unnecessary spending

Well, the Mayor is at it again...secret shoppers to test our local hotels...and a public press conference to tell our hotel workers that they need to be "professional in their attitude and conduct."

And this cost taxpayers another $2500 - which has been added to my running total of unnecessary city spending.

Are secret shoppers the duty of government? Carty Finkbeiner tries to make the argument that visitors to Toledo judge our city by the hotels in which they stay. Personally, I've never judged a city by a hotel. I've judged the hotel, and if it was less than I was expecting, figured that I'd picked poorly. In fact, in talking with friends who travel often for business, they all said that their perspective of the city was NOT tied to their hotel experience.

So do visitors judge our city by the hotel they pick? Or do they judge the city by the roads, the cleanliness of the public spaces, the safety/police presence, good directional signs and ease of parking, whatever event/activity they came for and their overall experience? I think most people are smart enough to distinguish between a city and a single hotel.

And then there is the concept that our mayor is spending tax dollars to evaluate local businesses. To further add insult to injury, he publicly chastizes them because they don't 'measure up.' If I were a prospective visitor who'd just read this article, I'd be looking for a hotel in Perrysburg, as the mayor certainly didn't cast our hotels in a positive light.

I can't help but wonder - after he's finished with the hotels, what will be next? Will he turn his attention to local restaurants? retail outlets? movie theaters?

Perhaps everyone would be better served if he turned those secret shoppers on the city departments and agencies...especially since he has direct authority over those entities - and that's what he was elected to do.

If I believed that evaluating hotels was a good idea, I'd approach the local hotel owners association and ask for their help and support. I'd suggest that such a 'secret shopper' program would benefit them, as owners, and their guests. I'd ask them to pay for the program and use it to their advantage as a marketing or sales tool. This would be a good business decision for them and, together, they could improve their local industry.

Such an approach would accomplish the same results - the improvement of our local hotels - but it would be a voluntary, cooperative way of doing so...instead of a public humiliation at public expense.
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