I was reading about Governor Ted Strickland's "Fight for Ohio Bus Tour" and it struck me - why do political campaigns and candidates use the term 'fight'?
I don't recall if the term was used in any of my campaign commercials, but my impression is that the use of the term is on the rise:
"fight for you"
"fight for my district"
"fight for Ohio"
"fight the special interests"
"fight the spending"
and on and on and on.
Do you think that the use of the word is indicative of the more polarized political environment? Or has it spurred more polarization?
Not to pick on Gov. Strickland, but since it was his bus tour that started me down this road, I cannot help but wonder who he is fighting against? And why must he fight? Aren't we supposed to be trying to get along with our enemies and 'understand' them? Aren't we supposed to reject violence in favor of talk and mediation and compromise? Don't we teach our children not to fight and to find other means to resolve our differences?
Don't these political messages contradict other messages the politicians are sending?
I realize this post is full of questions and not many answers, but I admit that I don't know the answers.
What I do know is that 'fighting' for me or for my state is supposed to evoke an emotional response to make you want to trust, or agree or have confidence in the person promising to do so. It's supposed to make you feel as if the politician is on your side. But I don't make decisions about voting based upon emotion, though I know others do. So is this supposed to appeal to baser instincts in hopes of overcoming logic, reason and evaluation of records?
Again, I don't know. But I cannot help but think this approach is part of an overall problem and not a solution in and of itself.