According to this Blade article, of the 2,500 solicitation letters, only 25 - or 1% - expressed any interest and only four actually made a commitment to place an ad on a car.
Those four companies - Toledo Mud Hens, Promedica Health Systems, Mercy Health Partners and Yark Automotive Group - did so more to support the police department rather than expect this to be an effective form of advertising.
"Joe Napoli, general manager of the Mud Hens, said he was in favor of supporting the police department through advertising. A Mud Hens' logo branded on the side of a police car could have potentially prompted thousands of people to buy tickets to a game, he said."
Come on, Joe - you really didn't expect that seeing the Mud Hens logo on a police car would prompt "thousands" to buy tickets, did you?
"ProMedica made a monetary donation in support of the police department, said Tedra White, spokesman for Toledo Hospital. She declined to disclose the amount of the donation."
Well, Ms White, the amount of the donation is a public record, so everyone who wants to know will be able to get that information. (On Wednesday, after the holidays, I'll ask and then update this post as soon as I get the amounts.)
The sad part of all this is that the police department didn't purchase any vehicles last year because of budget issues, so they're behind in the much-needed replacement of cars. But we did get new bike paths ... talk about priorities!