Thursday, July 12, 2012

Ohio - political ad capital of the nation?

I have no idea if Ohio is the political ad capital of the nation, but it sure seems that way.

Americans For Prosperity had a "Doing Fine" ad that targeted President Barack Obama's now infamous statement that, economically, the private sector is doing fine. That ad ran for 10 days in Ohio.

Now their "Not a Tax Increase?" ad is running - on TV and radio.

Crossroads Grassroots Policy Strategies (GPS) is out with a new Ohio ad targeting Sherrod Brown. The ad is called "Show" and will run on broadcast and cable TV through July 20th. It's a $1.1 million total buy.

“We’re keeping the pressure on Sherrod Brown to quit the massive spending and stop President Obama’s health care takeover,” said Nate Hodson, Crossroads GPS Director of State and Regional Media Relations.

Crossroads GPS other ad in Ohio, which will run through August, is part of a $25 million buy in key states. "Excuses" is running this week in Cleveland, Columbus, Cincinnati, Dayton, and Toledo. The Ohio portion of the buy was $3.3 million.

There is also this anti-Brown ad from Checks & Balances, focusing on his vote to increase energy prices in Ohio, that ran in Ohio's coal country.

These are just a few of the numerous ads being aired in Ohio, which is a targeted state for the presidential campaigns. As much as people hate political ads, this is a good thing for our local stations who are getting all this revenue. And this is only the beginning.

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