Saturday, September 15, 2012

Toledo-Lucas County Public Library - SOL

What do you think of when you hear: SOL?

Most people have heard the slang phrase 's*** outta luck' or SOL for those who don't like to cuss.

Urban Dictionary defines it as:

When a request or problem is described, this phrase is used to tell the person that what they need or are requesting is simply not possible/available and probably won't be in the near future. An "urban" variation of "out of luck".

Basically, it means you're screwed.

So why would the Toledo-Lucas County Public Library use SOL for their levy campaign this November?

To them, it means "Save Our Library" but there is no escaping the SOL impression, which is certainly not the message they mean to convey.

What brilliant PR firm came up with that?

And yes, this does qualify for 'stuck-on-stupid' designation.

Of course, considering how upset so many voters are about the number of levy requests and the amount of new money being asked, the library's SOL campaign phrase may end up being prophetic.

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